An improbable goal. Earned one day at a time.

Moonshot Cycling

One goal: qualify for the UCI Gravel World Championships.

I went from more than 350 pounds to multiple 200-mile gravel race finishes. Moonshot Cycling is the pursuit of the UCI Gravel World Championships and everything it takes to chase that goal the right way.

350+ starting
weight
150+ pounds
lost
200 mile race
finishes
Current pursuit UCI Gravel World Championships Men’s 40-44 field

Proof

The proof is already there.

Starting point 350+ pounds

The starting point matters because it shows how much had to change before this kind of goal was even possible.

Transformation 150+ pounds lost

Built through consistent food logging, daily movement, and long-term follow-through.

Consistency 2,600+ food logs

A system built on honesty, repetition, and staying accountable over the long haul.

Durability 1,800+ days moving

At least a mile every day, no matter what the schedule, travel, or conditions looked like.

Endurance Multiple 200-mile finishes

The project already has race weight behind it, not just a future ambition.

Current pursuit UCI Gravel World Championships

The goal is qualification in the Men's 40-44 field.

Partnership

What support unlocks

Support helps fund the parts of this pursuit that make the difference: training camps, travel, race-related costs, equipment, and the people needed to fully tell this story. That helps me give this pursuit its best shot, and it gives partners something real, visible, and performance-driven to be part of.

Visible placement

Partner visibility works best when it feels earned. For the right brands, that means dedicated content showing how they are helping move this pursuit forward.

Content around the pursuit

Training camps, course recon, equipment testing, and race weekends all create opportunities for content that shows what this pursuit really looks like.

Real product fit

The right partners are the ones already connected to how I train, race, and prepare. That makes the fit more credible, the content more honest, and the story stronger.

A clear goal to follow

The goal is simple and concrete: qualify for the UCI Gravel World Championships in the Men's 40-44 field.

Visual Direction

How the project shows up

John Wintersteen's gravel bike on a wooded trail
A visual system where partner placement feels deliberate, credible, and worth looking at.
John Wintersteen riding through a gravel event
A rollout that can live across launch posts, training updates, race build-up, and partner channels.

Deeper Story

Why the story matters

The full story explains where this pursuit came from, how the habits took hold, what changed once racing got serious, and why this goal means more than just another start line.

Open the Full Story Page
John Wintersteen riding in rolling terrain

Partnerships

Let's build this together.

I'm looking for a small group of aligned partners who want to help fuel this pursuit and be part of the story around it. If that sounds like a fit, let's start the conversation.