This reel was created for a Red Bull x HYROX Strava competition. It is a good example of the kind of focused, campaign-specific video work I can create around a brand, a challenge, or a story worth telling.
Examples
Video, editorial, and long-form writing.
This Eliel piece is a good example of brand-aligned storytelling done in my own voice. It shows how a trip, a brand, and a personal story can come together in a way that feels useful to both the brand and the reader.
This piece shows what long-form writing can do when the day is big enough to deserve it. It captures the conditions, the emotion, and what it actually took to get through one of the hardest events on the calendar.
Why this matters
The work should create something worth sharing.
Part of the point of Moonshot Cycling is to turn the pursuit into content that is useful to the people backing it. That means showing the work honestly, telling the story well, and creating something people actually want to watch or read.